I see franchise law as more than simply offering legal solutions—it’s about delivering practical business and legal guidance designed to advance a client’s business objectives. I want to ensure that every client receives the personal care, responsiveness and attention to detail that I would want. My role is to support people, organizations and businesses as they face challenges, navigate complex regulations and succeed in an ever-evolving environment. Knowing that my efforts can contribute to a company’s growth and, in turn, positively impact individuals, communities and the broader economy is incredibly fulfilling. One client said, “I have worked with multiple outside counsel, and what the best outside counsel does is meet us where we are. Mark does that.”
As a domestic and international franchising and distribution attorney, Mark Kirsch counsels franchisors on business and regulatory matters. He assists clients with sales, international expansion, franchise M&A transactions, regulatory compliance and structuring business arrangements to avoid being classified as an “accidental franchise.”
When asked…
Why did you become a lawyer?
I didn’t initially plan to become an attorney. Although my father and grandfather were lawyers, I was not expected to follow their path. After a few years in practice, however, I discovered my passion for the business and transactional side of law, where I could tackle challenges and work collaboratively with clients to reach business goals. Once I started working in franchise law, I found fulfillment in serving clients from diverse industries and companies of all sizes, each bringing unique legal issues to address. I may have found my way into franchise law by chance, but I’m grateful for it—the franchise community’s supportive and collegial nature, even amid legal disputes, makes it an enriching professional environment.
What do you do outside of work?
I’ve started glass blowing as a hobby, and although it’s challenging and demanding, I genuinely enjoy the creative process and the opportunity to refine my skills. This art form lets me create tangible pieces I can appreciate, use or gift to friends and family. When I’m not working on this hobby, I love spending time outdoors, particularly hiking. I also enjoy being with my family, especially now that I have two wonderful granddaughters.