At Lathrop GPM, we collaborate closely with clients to safeguard and elevate the value of their brands and creative assets. Our trademark team offers strategic guidance tailored to your unique needs, ensuring robust protection across various industries and markets

With a global presence, our trademark attorneys secure hundreds of new marks yearly and manage more than 11,000 active trademark applications and registrations worldwide.

We offer the guidance and resources needed to navigate the complex intellectual property landscape for a wide range of goods and services, from silicon chips to snack chips, and raw materials to finished products, across niche and global mass consumer markets. Our experienced trademark attorneys are here to protect and manage your organization’s IP, domestically and internationally. They offer strategic guidance in trademark registration, enforcement, and licensing, protecting your brand while maximizing its value.

Why Choose Us?

Diverse Industry Experience: Our team has successfully handled trademark matters across a wide range of industries, giving us unique insights into the specific challenges and opportunities each sector presents. No matter your industry, we tailor our strategies to meet your unique needs.
Industries we’ve served including

  • Arts, entertainment and media
  • Cosmetics
  • Electronics
  • Fashion and luxury goods
  • Financial service
  • Food, beverage, wine and spirits
  • Franchises
  • Healthcare, pharmaceuticals, nutraceuticals and biotechnology
  • Hospitality and recreation
  • Nonprofits
  • Retail and e-commerce
  • Technology and software

Global Reach with U.S. Insight: Our international network spans more than 200 jurisdictions, providing access to invaluable local knowledge while maintaining a coordinated global trademark strategy. This means we can help you handle your IP needs anywhere in the world, seamlessly.

Comprehensive Portfolio Management: Managing trademark portfolios that include traditional and nontraditional marks, we offer end-to-end support, from trademark clearance to enforcement. Whether you’re a startup or a Fortune 50 company, we help protect your brand’s identity and reputation across markets.

Proven Litigation and Enforcement Success: Our trademark litigation attorneys are battle-tested in courtrooms nationwide and before the Trademark Trial and Appeal Board (TTAB). We offer early detection strategies to prevent infringement and have successfully defended and enforced trademark rights for clients across various industries.

Our Practice Areas

Trademark Selection, Clearance and Registration: Trademark selection, clearance and registration are critical to ensuring that your brand’s identity is legally protected and distinct in the marketplace. Our attorneys assist you with proper selection to avoid potential conflicts with existing marks and clearance to identify any legal risks before committing to a trademark. The attorneys also assist with registration which provides you with formal legal recognition, granting exclusive rights to use the mark and enforce it against unauthorized use, safeguarding your brand’s reputation and value. This includes:

  • Trademark, business name, and domain name searches and clearance
  • Trademark and brand strategy
  • Trademark and service mark registration and administrative proceedings including United States Patent & Trademark Office (USPTO) registration and TTAB proceedings, state registrations and state law enforcement, and international registrations and proceedings

Trademark Portfolio Management: We help clients maintain trademarks, providing ongoing guidance for trademark portfolio strategies. We conduct portfolio audits and strategic brand management, monitoring and managing large-scale portfolios

Trademark Licensing and Transactions: Our trademark attorneys work to maximize the value of clients’ trademark assets through strategic licensing programs and by advising on the trademark aspects of major transactions, including mergers, acquisitions and joint ventures. Services include:

  • Drafting and negotiating licensing, sponsorship and endorsement agreements
  • Transactional opinions and due diligence
  • Internal compliance and enforcement strategies

Experience

Our clients trust us to handle their most significant trademark matters. Some of our successes include:

  • Global Food and Snack Leader: Serving as global trademark counsel for a $13 billion, publicly traded, processed food and snack conglomerate whose portfolio includes iconic brands.
  • International Conglomerate: Serving as IP counsel to one of the world’s largest privately-held conglomerates, managing a range of issues, including prosecution and strategy matters.

  • Consumer Electronics Giant: Helping protect a global brand’s trademarks in international markets, ensuring coverage across established and emerging markets.
  • National Franchisor: Managing the global trademark portfolio of a franchisor with more than 700 retail locations in the United States.

Our combination of legal acumen and commercial practicality ensures your IP is safeguarded and poised for growth.

Meet the Team

Primary Contacts