Lathrop GPM Partner Mark Kirsch was recently profiled by 1851 Franchise as one of its 2025 Top Franchise Legal Players. The annual feature highlights attorneys who bring deep industry knowledge and practical judgment to the complex world of franchise law.
With nearly four decades of experience, Kirsch is known for his steady, business-minded counsel and collaborative approach. In the profile, he shares insights on how franchisors can protect their brands, avoid common legal missteps and build strong systems through clear communication and enforceable standards. He also reflects on the evolution of franchise law and the importance of balancing flexibility with consistency in agreements.
Read the full profile here: 2025’s Top Franchise Legal Players: Mark Kirsch – Lathrop GPM