As part of Lathrop GPM’s Increasing Diversity in Franchising initiative, we have explored various facets of increasing diversity in franchising, including access to capital, educational initiatives that focus on business in general and franchising specifically, franchise issues for prospective franchisees, outreach through diverse professional organizations, and franchisor DEI goals and programs. We want to drill down and focus on individual franchisors and their brand-specific DEI initiatives. Let’s turn to real estate brokerage franchise Keller Williams.

As part of Lathrop GPM’s Increasing Diversity in Franchising initiative, we have explored and conducted webinars on various facets of increasing diversity in franchising, including access to capital, educational initiatives that focus on business in general and franchising specifically, franchise issues for prospective franchisees, outreach through diverse professional organizations, and franchisor DEI goals and programs.  We now want to drill down and focus on individual franchisors and their brand-specific DEI initiatives. First up: Ben & Jerry’s.

On May 11, 2023, the United States Small Business Administration will eliminate the SBA Franchise Directory, a move that may impact evaluation of franchise loans by some lenders. The change comes from the SBA’s revision of “affiliation” and “control” standards in its lending rules for small business loans, including those administered under the 7(a) and 504 Loan Programs often utilized by franchisees. With these changes in the SBA rules, there is no longer any need for the SBA Franchise Directory.

In 2021, Lathrop GPM launched a speaker series and initiative designed to increase franchise ownership by underrepresented racial and ethnic groups – as both franchisees and franchisors. Our professionals are passionate about the industry and believe encouraging and educating franchisors and potential franchisees from diverse communities will help them capitalize on business opportunities they may not otherwise explore.