Jeffrey Karlin and Robert Zisk Author Chapter in New Franchise Law Book
Gray Plant Mooty’s Jeffrey Karlin and Robert Zisk recently authored a chapter on Ongoing Operations Considerations in the ABA Forum on Franchising’s new book on franchise law, Collateral Issues in Franchising: Beyond Registration and Disclosure.
In this book, each chapter addresses a particular category of concerns and offers insightful analysis of important aspects of the franchisor-franchisee relationship. Topics cover a wide variety of subjects, including social media, search-engine optimization and other Internet concerns, franchise sales relationships, and the franchisor’s corporate and business structure and intellectual property, among others. The book can be purchased on the ABA website.