Nutritional Outlook Quotes Katie Bond on Respiratory Aid Claims of Dietary Supplements


Partner Katie Bond discusses whether marketing claims of respiratory benefits for dietary supplements may be allowable according to the FDA and cautions against claims alluding to COVID-19 in the Nutritional Outlook article “Respiratory Health: Can Nutritional Ingredients Breathe Life Into the Respiratory Category?”
“If regulators can argue successfully that even just 15% or 20% of reasonable consumers would take away a certain message,” says Bond, “then the company is responsible for the truthfulness of that message… There are still ways to build that marketing-legal synergy and innovate in a low-risk way during the pandemic.”