Nutritional Outlook Quotes Katie Bond on Respiratory Aid Claims of Dietary Supplements
4/6/2021
Partner Katie Bond discusses whether marketing claims of respiratory benefits for dietary supplements may be allowable according to the FDA and cautions against claims alluding to COVID-19 in the Nutritional Outlook article “Respiratory Health: Can Nutritional Ingredients Breathe Life Into the Respiratory Category?”
“If regulators can argue successfully that even just 15% or 20% of reasonable consumers would take away a certain message,” says Bond, “then the company is responsible for the truthfulness of that message… There are still ways to build that marketing-legal synergy and innovate in a low-risk way during the pandemic.”