Social Media Issues for Franchisors
Social media can play an important role in helping franchisors grow their systems by generating positive buzz about their products or services. It also creates unique challenges around intellectual property rights.
In this webinar, Gray Plant Mooty attorneys Ashley Bennett Ewald and Leah Leyendecker will discuss issues concerning intellectual property protection and enforceability triggered by using social media. Can you safely retweet that? Is it ok to post photos from inside your business? What about offering a contest on Facebook? And what do we do if a competitor is doing keyword advertising with our trademarks? Learn the answers to all these questions and more.