Kansas City, MO (October 27, 2025) — Lathrop GPM is proud to announce that its Closely Held Business Institute newsletter has been honored with a Gold award in the Newsletters category at the Greater Kansas City Public Relations Society of America (GKC PRSA) chapter’s annual PRISM awards ceremony, held Thursday, October 16. This recognition highlights the newsletter’s outstanding research, strategic planning, and effective implementation and detailed evaluation for results; the newsletter aims to reach Lathrop GPM’s closely held business clients, prospects and referral sources across the firm’s footprint. The entry received 94.33 points out of a possible total of 100.
The award-winning newsletter was developed through in-depth analysis of the firm’s client base and client feedback, competitive benchmarking, and a targeted approach to content creation. Distributed to a curated list representing 80% of the firm’s largest closely held business clients, prospects, and referral sources, each issue delivers timely legal insights, thought leadership, and recent examples of ways that Lathrop GPM has assisted its closely held business clients, tailored to the unique needs of closely held businesses. The newsletter’s creative design developed in partnership with Greentarget, a strategic public relations firm focused on serving professional services companies, further enhances reader engagement and accessibility.
Since its launch in August 2024, the newsletter has achieved open rates well above industry benchmarks, doubled its distribution list, and generated significant engagement across digital channels.
For more information about Lathrop GPM’s Closely Held Business Institute and to view a recent issue of its award-winning newsletter, please visit https://www.lathropgpm.com/services/closely-held-family-business/.
About GKC PRSA
The Greater Kansas City PRSA chapter is a chapter of the Public Relations Society of America. PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career. PRSA achieves this by offering its members thought leadership, innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry. PRSA collectively represents more than 30,000 members consisting of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA). Learn more about PRSA at www.prsa.org.