Lathrop GPM attorneys Malaika Tyson and Megan Miller are featured in Westlaw Today with a timely analysis on one of the fastest growing issues in brand protection: the surge of “dupe culture” in the food and beverage industry. Their article explores how look-alike packaging is creating new challenges for companies seeking to safeguard their brand identity.
Tyson and Miller highlight why courts are paying closer attention to the overall visual impression of packaging and how this shift is shaping the future of trade dress enforcement. They review recent cases involving private-label products that mirror the appearance of well-known national brands and explain the potential consequences for both brand owners and retailers.
The authors also outline practical strategies companies can use to strengthen protection of their packaging and reduce risk in a marketplace where imitation is becoming more sophisticated and widespread.
This is an essential read for in-house counsel, brand managers and industry professionals who want to stay ahead of emerging trends in trademark and trade dress law. Read the full article on Westlaw Today: Branding in the Age of Dupe Culture: Legal Risks and Trade Dress Enforcement in Food and Beverage.