All this social networking carries potential benefits and risks for organizations, and managing it probably isn't as simple as banning it. Instead, organizations should develop and implement social media policies that are tailored to their particular business and workforce. It may be a good idea for the accounting clerk at a large box retailer to tweet positive things about her company while sitting in her cubicle, but is it a good idea for the person working the drive thru at a fast food restaurant to have a cell phone in hand while taking orders? There are other risks to employers who encourage social networking without good policies in place, including possible violations of labor law and truth in advertising rules and regulations. There is no one size fits all approach to managing social networking in the workplace, and change happens fast in the technology driven world in which we live and work. Employers should take the time to carefully review and update policies on a regular basis, and make sure employees have access to and understand current policies and expectations within their organization.
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