Ashley Bennett Ewald

Ashley Bennett Ewald is an experienced intellectual property litigator and also focuses on trademark prosecution and portfolio management. In addition, she provides copyright, advertising, and social media law counseling. Ashley regularly advises clients on the selection, clearance, and registration of trademarks and copyrights in the U.S. and internationally. She also develops intellectual property enforcement, brand strategy, and social media plans for clients ranging from small startups to large multinational corporations. Ashley frequently represents clients before the Trademark Trial and Appeal Board and in federal court actions and has successfully obtained transfer decisions in numerous Uniform Domain Name Dispute Resolution (UDRP) proceedings. In addition, Ashley serves as chief IP counsel for a large and growing international franchisor with a complex IP portfolio.

Ashley has repeatedly been recognized in the World Trademark Review 1000 in both the enforcement/litigation and prosecution/strategy categories, which noted that she is a “creative strategist” who “effortlessly dispatches both contentious and non-contentious matters; she counts social media as a forte” and garners wholehearted recommendations as a “responsive, enthusiastic attorney and clear thinker.” Clients commented that “whatever the problem, contentious or non-contentious, she will find a way forward.”

As a litigator, Ashley has extensive experience representing clients in state and federal courts across the country in trademark and copyright infringement, trade dress, false advertising, and unfair competition claims, particularly as these claims pertain to franchisors, as well as in contract disputes and other general civil litigation.

Ashley also serves in an advisory role for tech startups, acting as liaison between entrepreneurs and corporate attorneys. She advises startups on a wide range of matters pertaining to her expertise in social media policy and intellectual property law. In addition to negotiating and drafting agreements for new companies, including vendor agreements and statements of work, Ashley also provides practical advice grounded in her experience starting small businesses with her husband. She gives her clients a solid foundation on which to grow their business — and the confidence that their best interests are being looked after.

In addition, as a volunteer attorney for Children’s Law Center, Ashley represents children and youth in the Minnesota foster care system.


  • “Pre-Launch Brand Selection and Planning,” 2019 Midwest IP Law Association Stampede, April 23, 2019
  • "To Tweet or Not to Tweet (or Post or Snap or Gram)," co-presenter, Midwest IP Institute Seminar, September 27, 2018
  • “Top Tips for Protecting Your IP in (and from) Social Media,” co-presenter, MIPLA Stampede, Minnesota IP Law Association, May 9, 2017
  • "Top Legal Issues in Mobile App Development," co-presenter, MobCon, Minneapolis, MN, November 18, 2015
  • “Social Media Takedown Strategies,” 2015 Midwest IP Institute, Minneapolis, MN, September 18, 2015
  • “Safely Navigate the Social Media Landscape,” Minnesota Professional Insurance Agents (PIA)’s Annual Education Day, Prior Lake, MN, September 10, 2015
  • “Trademark Basics,” American Intellectual Property Law Association’s (AIPLA) Trademark Boot Camp, Alexandria, Virginia, June 4, 2015
  • “Social Media Law 101 for Business Owners and Insurance Providers,” Twin Cities Insurance Club, March 9, 2015
  • “Avoiding the Legal Landmines of Mobile Apps,” MobCon 2014 Conference, November 13, 2014
  • “The Legalities of Social Media on Public Sector Websites,” Fredrickson Communications Intersect Group, November 12, 2014
  • “Setting Up Camp: 10 Things You Must Do to Create a Successful Startup,” That Conference, Wisconsin Dells, WI, August 13, 2014
  • “Legal Topics for the PR Practitioner—Social Media, Privacy and More,” co-presenter, Public Relations Society of America, Minnesota chapter, June 24, 2014


  • “Legal Guide to the Use of Social Media in the Workplace,” coauthor, Minnesota Department of Employment & Economic Development, June 2013
  • “Case Study: Rosetta Stone v. Google,” coauthor, Law360, May 22, 2012
  • “Protect Your Brand From Potential Harm In The ‘.XXX’ Domain Name Space,” Gray Plant Mooty IP Alert, September 2011
  • “The Foreign Corrupt Practices Act: Implications on Systems, Franchisees,” Franchising World, coauthor with Eric Yaffe, April 2009
  • “Attorney-Client Privilege and Corporate Counsel: What Every In-house Attorney Should Know,” Gray Plant Mooty In-house Litigator newsletter, Fall 2008

News Releases

Professional Affiliations

  • International Trademark Association (INTA)
  • ChIPs (national group for women in IP)
  • Midwest IP Institute
  • Minnesota IP Law Association
  • Minnesota Women Lawyers
  • Multilaw
  • ABA Tort Trial & Insurance Practice Section, Media, Privacy and Advertising Law Committee, Chair 2017-2018

Community Involvement

  • Children’s Law Center, volunteer attorney
  • Minnesota Business Magazine Community Impact Awards, judge, 2015


  • World Trademark Review, "Global Leader," 2022
    • “Leading Trademark Lawyer,” 2016-2021
  • Thomson Reuters, "Minnesota Rising Star," 2015-2021
  • "North Star Lawyers," Minnesota State Bar Association, 2013-2015
Photo of Ashley Bennett Ewald
  • Minneapolis

    80 South Eighth Street
    500 IDS Center
    Minneapolis, MN 55402
F: 612.632.4449


Kathy Osborne

Court Memberships

  • California
  • Minnesota
  • Numerous federal district courts around the country


University of Minnesota Law School, J.D., cum laude,

  • Minnesota Law Review, Articles editor
  • Silha Center for Media Ethics and Law, Fellow
  • Silha Bulletin, Editor-in-chief
  • Law School Public Service Award recipient
  • Judicial extern for the Honorable Judge Steven Z. Lange, Fourth Judicial District of Minnesota
  • Misdemeanor Prosecution and Defense Clinics, Student attorney

Hamline University, B.A., magna cum laude, International Studies and Spanish, Certificate in International Journalism; Phi Beta Kappa