Alicia M. Goedde (Kerr)

Alicia Goedde is a litigation attorney working with clients on a variety of franchise, trade secret, noncompete, probate, real estate, professional liability, fiduciary litigation, shareholder disputes, construction defects and consumer fraud matters. Alicia represents clients in a broad range of industries on various matters, but focuses on franchise litigation representing franchisors in disputes related to franchise agreements, relationship dissolution and terminations, noncompete enforcement, lease disputes, and trademark and trade dress infringement.

Alicia has significant experience in all aspects of the litigation process, including pre-trial investigation, initial pleading and motion practice, discovery, trial and appeal. She has represented clients in both state and federal courts throughout Missouri and Illinois, and in mediation and arbitration in Missouri, Illinois, Wisconsin, and Colorado. Alicia is well versed in ADR practices in both the franchise and construction industries, among others.

Alicia puts an emphasis on understanding each client industry, staying current on trends and helping clients achieve their goals and find cost effective solutions to any disputes presented. Her previous experience as an Assistant Attorney General in the Consumer Protection Division of the Missouri Attorney General's office gives her a unique perspective on claims under the Missouri Merchandising Practices Act and various consumer protection statutes across the country.

Alicia's representative litigation experience includes:

  • Completed a three-day Arbitration trial, conducted completely via Zoom, during the COVID-19 Pandemic. The matter involved a dispute following the sale of a closely held business, with a defense verdict being entered for Lathrop GPM's client.
  • Illinois Appellate Court, Fifth Circuit. Successfully defended client's estate from disinherited son's petition for relief from a 2009 settlement agreement barring him from future claims against his parents' estates. The Fifth Circuit upheld the St. Clair County Circuit Court's order denying petitioner leave to reform the earlier settlement, in which he received a one-time cash payment. Albert Davinroy, Jr. v. Estate of Elizabeth Davinroy, Deceased, 2017 IL App (5th) 160385-U
  • Won a complete defense verdict at trial in which plaintiffs, through a class action, alleged our client aided and abetted franchise fraud and committed civil deception. We again defended our client in the State of Indiana Court of Appeals where the Court affirmed the defense verdict serving as a double win for our client. Nidia Martinez, et al., on Behalf of Herself and Others Similarly Situated v. Stratus Franchising, LLC, et al.49A02-1509-PL-1317


Client Alerts and Blog Posts

Professional Affiliations

  • The Missouri Bar
  • Illinois State Bar Association
  • Bar Association of Metropolitan St. Louis, Young Lawyers Division
  • The Theodore McMillian Inns of Court, St. Louis University School of Law, Associate, 2014-2016

Community Involvement

  • Down Syndrome Association of Greater St. Louis, Board of Directors, 2015-2019


  • Selected among The Best Lawyers in America®, "Ones to Watch," 2021
  • Selected for Missouri/Kansas Super Lawyers “Rising Stars,” 2015 - 2019
Photo of Alicia M. Goedde (Kerr)
  • St. Louis

    7701 Forsyth Boulevard
    Suite 500
    Clayton, MO 63105
F: 314.613.2801


Robin Bryan

Court Memberships

  • Missouri
  • Illinois
  • U.S. District Court for the Eastern District of Missouri 
  • U.S. District Court for the Southern District of Illinois


University of North Carolina School of Law, J.D., 2011

  • Comments Editor, Volume 89 Board, North Carolina Law Review
  • President, American Constitution Society UNC Chapter, 2009-2011
  • Peer Mentor, 2009-2010

University of Kansas, B.A., 2006